Meet our team
Co-Founder / COO / DESIGN
Chloe Terry
Hi I’m Chloe, co-founder here at Rose & Crown. A Los Angeles native turned Santa Barbarian. I have worked in the tech industry for over decade. Originally with Apple; I worked in Operations, Visual Merchandising, Product Launches, On-boarding, and Inventory. My affinity for designing “spaces” started at a young age, from constantly making over my childhood bedroom to building Sim’s Mansions online. Having an entrepreneurial father, I was inspired by the hero’s journey and knew I would one day say goodbye to Cooperate Tech. I began really learning how to design professionally online and in real-life. It became my outlet and flow state. When I’m not behind the screen, I love to cook, re-arrange my furniture, go to yoga, and spend time with my mini dachshund Kiwi.
CO-FOUNDER / CEO / IDEAS
Max Holihan
Hello everyone, I’m Max. I’m an entrepreneur that has worked in the tech industry for over a decade. Starting at Apple in 2011 only to leave the company to foster a dream of helping others. I’m a dreamer, constantly learning and thinking outside of the box, ideas and creative solutions are my speciality. When I’m not working in the office, I’m outside enjoying my home town of Santa Barbara. Whether it’s surfing, hiking, running or adventuring, I’m always wanting to push my personal boundaries to hit new goals. Throughout my hero’s journey, I learn about myself, and foster a constant state of growth. I use this in my professional and personal life. I believe nature is our greatest teacher, and she’s given me the insight to creating my four pillars of wealth. Mental Clarity, Financial Freedom, Physical Integrity, and Spiritual Connection.
Social Media / Reputation Management
Kelsie Crane
She’s head of social media and reputation management. After moving to Santa Barbara in 2011, she began traveling internationally for fun and then settled down to start a family in 2016. Since then, she’s relocated to the Midwest to be closer to family and enjoys the slower pace of life. After receiving her BA in Communications remotely, she’s begun a professional career as a remote employee and entrepreneur. Her passion for helping small businesses and individuals is innate.
Graphic Design / Branding
Adam Gustafson
Born and raised in Illinois, Adam moved to California to pursue an education in Product Design. Here he gravitated toward digital and traditional product design and later, invention. When Adam’s not pitching his ideas, he’s often found learning some new software, petting a dog or drinking a cup of black coffee.
Copywriting / Branding
Jasmina Breen
Jasmina is a copywriter with experience working across industries, from Hollywood to the high-tech world of Silicon Valley. At a young age, she noticed the power of stories to shape culture, build brands, and color our experiences. Her perceptiveness helped her add value everywhere from startups and nonprofits to IDEO, where she brought human-centered insights to global design projects. With a craftsmanlike approach to wordsmithing, she’s dedicated to helping others hone language that communicates their vision to the world. She loves to get excited about little things, like farmers markets and matcha on slow Sunday mornings. When she’s not practicing some form of movement, you’ll likely find her reading, writing, scheming, dreaming, or philosophizing with friends.
