> Rose & Crown Co. started as a social media brand itself. Which is why having a team that is well-trained and certified in all facets of social media management was imperative for its growth. From our extensive branding training at Apple, we assure clients that communicating company values will not be a problem.
When it comes to posting, everyone needs it, but no one wants to do it. We get that. Which is why the social media management packages we offer allow you to step away from the “busy work” of posting so that you can focus on what you love doing most.
Let us take the reins and continue to foster community via the online platforms, driving more engagement to your pages, conversations about your business and customers into your store.
When it comes to running a successful social media page there are a couple of things that we have found to work best for businesses communicating to their audiences. To start we will run an audit on your existing page to see what works and what doesn’t. Next we develop a customer persona to target, have a brief meeting about your ideas on how you want your brand to be represented and establish goals to take your profile where you want it to be.
Social media is so important for brand representation online. These days, customers are much more likely to check out your social profile than they were 4 years ago. What they are looking for is something called “Social Proof” this gives the customer a sense of security like “if other people trust you, so should I.” Google finds this incredibly helpful, and will reward your website a higher spot in the search results compared to your competition who is “lacking” in the social department.
Feel like you have a good understanding of how social media can benefit you business?
Or you have a team member that is responsible for postings and community engagement, but still need help with direction? What ever it may be, our team at Rose & Crown Co. is highly trained in customer service and always willing to help. We have A La Carte consulting and training sessions that can be really helpful for any sized social account. Since policies and trends change so fast, it can be nice to bounce ideas off someone who is trained on the latests findings and techniques.