SEO Specialist

Become a Preferred Contractor

We’re looking for a skilled search engine optimization specialist to join our innovative team. The ideal candidate is talented and experienced in maximizing the volume of inbound organic traffic from search engines to client websites. As we expand, we are looking to add individuals with extensive technical expertise, who can work alongside a team and independently to help Rose & Crown continue its growth in a variety of different industries.

Who We are

Rose & Crown is a local Santa Barbara startup that excels in connecting businesses with clients through online marketing. We believe online marketing is a proven and unmatched tool that draws in old and new clients to grow businesses. We strive to cultivate clear communication, trust, and understanding with everyone we work with. It’s our vision to help companies that we believe in grow through personalized online marketing strategies that are community driven, further supporting the environments we want to live and work in. With this vision as our guiding beckon, we strive to redefine the way small business owners align to their clients and their community, leveraging online marketing in a way never believed possible.

SEO Specialist

Job Description

At Rose & Crown we strive to be client centric and place value on delivering services that go above and beyond their expectations. To help us continue to grow and refine our offerings, we’re in search of an experienced SEO specialist to execute various responsibilities. We are looking for a creative individual to optimize the content of the client’s website based on keyword research. As an SEO specialist you will also be responsible for technical and off-page SEO. To be an accurate fit with our digital marketing strategies, you must be willing to keep abreast industry innovations and trends. We are looking for someone that values quality content and provides technical insight to optimize websites for search engines.

Objectives

  • Update website permalink structures, content, internal linking, alternative text, meta data, alt & title tags, as well as other factors to improve SEO positions for target keywords. 
  • Closely collaborate with the web development team to ensure SEO best practices are properly followed throughout websites & content. 
  • Monitor daily performance metrics with SEO tools such as google analytics & Ahrefs to understand SEO strategy performance.

Responsibilities & Duties

  • Optimizing copy and landing pages for search engine optimization.
  • Performing ongoing keyword research including discovery and expansion of keyword opportunities.
  • Researching and implementing content recommendations for organic SEO success.
  • Oversight of copywriting, including keyword implemented content, product descriptions, informational, blog posts, articles, and short stories.
  • Reporting & Analytics, specifically generating monthly reports for MGMT and clients.
  • Proactive research of market analysis for specific projects. 
  • Backlinking
  • Technical SEO 
  • Off-page SEO
  • Rank Tracking 
  • Local Map Pack ranking 

Qualifications & skills

  • Bachelors in quantitative, test driven field, or 4 years of SEO experience in various industries (these are bonuses, not a deal breaker). 
  • Understanding of the importance of keywords.
  • Understanding of how to format articles for SEO. 
  • Understanding of performance marketing, conversion, and online client acquisition
  • Knowledge of ranking factors and search engine algorithms
  • Up-to-date with the latest trends and best practices in SEO and SEM
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Competencies

  • Dedicated to meet the expectations and requirements of clients.
  • Uses time effectively and efficiently. 
  • Can be counted on to meet goals successfully.
  • Persevering attitude that is eager to problem solve.
  • Skilled at managing resources and possesses organizational prowess.
  • Comfortable learning on the fly. 
  • Action oriented with intuitive decision making skills. 
  • Creative with a knack for innovation. 
  • Can shift gears comfortably when dealing with ambiguity.
  • Works well with cross functional teams.

Compensation: Pay is hourly with a budget range of $25-$30/hour depending on experience and efficiency.

Request an Interview

Thank you for your interest in becoming a preferred contractor with us! We’re excited to meet you. Please fill out the form below and upload your resume and any documents you feel showcase your skills, and work experience. If it’s a good fit, we’ll be in touch to setup an interview.

A marketing team unlike the rest.

Our mission is to redefine the way small business owners connect to their customers & their community, leveraging online marketing in a way never believed possible.
Your time is better spent doing what you are best at, instead of wasting time deciphering the world wide web.