Keyword Research: SEO Santa Barbara
Before the start of any organic SEO campaign, we undergo a keyword research process. This standard practice determines the most lucrative keywords in your industry or niche. We use advanced software tools to identify all keywords relating to your business while also being relevant for the search query. When we pick the keywords to target, we take into consideration multiple data points including the domain rating of your website (which is a value between 0 and 100). This allows us to choose those keywords that have a competitiveness that suits the authority level of your website, in order to increase your chances to rank in Google for these keywords within a reasonable time frame.
After the Rose & Crown team puts together a list of the best target keywords, we meet with you to discuss our strategic plan before starting the optimization of your website. We need your approval on the list of keywords selected before we begin the organic SEO campaign.