The Secret Sauce
of Social Media

81 modules meticulously designed to train you or your employees to do exactly what we do. 

Ditch the agencies.

A COUrse That ActuaLLy Works

Curated by industry experts giving you the proven strategy, essential systems, and support required to level up your social media successfully, affordably, and efficiently. Our process has worked for hundreds of businesses and the only thing stopping it from working for you, is yourself. We guarantee results within 90 days.

What's Inside

11 Topics + Recap Quizes | 81 Lessons + Videos | Content Calendar Template | Content Outline Template | Chat GPT Prompt Booklet | Software Stack | Members only Q&A board

Fundamentals

  • TikTok
  • Linkedin
  • Facebook
  • Instagram
  • Twitter
  • X (Twitter)
  • Pinterest

Social Media Listening & Monitoring

  • Why it’s Important
  • Social Monitoring
  • Social Listening

Plan, Prep, Optimize

  • Choosing the Right Platform
  • NAP Consistency
  • Bio’s
  • Logos & Cover Images
  • Best Practices for Visuals
  • Types of Content
  • Creating vs Curating Content
  • Understanding Copyright  

Content

  • Content as the Cornerstone of your Social Media Strategy
  • Fundamentals of Social Media Content
  • Content Strategy
  • Tone & Voice
  • Content Guide
  • Industry Leadership
  • User Generated Content (UGC)
  • Audience UCG

Branding

  • Importance of Branding
  • Creating a Brand Kit
  • Best Practices: Logos
  • Why Colors Matter
  • Choosing your Color Pallet
  • Choosing your Fonts
  • Best Practices: Fonts
  • Brand Positioning
  • Mission Statement
  • Ideal Customer Profile (ICP)
  • Narrowing down your Focus

Execution

  • Setting Goals
  • SMART Goals 
  • KPI’s and Why they Matter
  • The Importance of a Content Calendar
  • Posting Times
  • Auto Schedular 
  • Maximizing your Time

Story Telling

  • The Art of Storytelling 
  • Frameworks and Archetypes 
  • Storytelling in Social Media

Content Creation

  • Design Principles 
  • Templates for Static Posts
  • Importance of Video
  • Design Tools
  • Short Form Video: Preparation
  • Short Form Video: Research & Planning
  • Short Form Video: Filming
  • Short Form Video: Editing
  • Chat GPT: Why, How, and When to use it

Engagement

  • Why Engagement Matters
  • Developing Social Community
  • Engagement Campaigns
  • Call To Actions
  • Authenticity and Building Trust
  • In-Person Engagement
  • Mastering one-on-one Engagement
  • The Power of Social Customer Service
  • Mastering Social Selling 

Review

  • Why Data Analysis Matters
  • Metrics to Track
  • Comparing Goals and Outcomes
  • Adjusting your Strategy 

Bonus Lessons

  • Crafting a Budget
  • Omni-channel Marketing
  • Outsourcing
  • Leveraging AI 

Facebook

Instagram

Linkedin

Tik Tok

X (Twitter)

Enroll Now

Train you or your employees to do exactly what we do.
$ 152
  • 12 Chapters
  • 83 Lessons + Videos
  • Recap Quizzes
  • Members Only Q&A Board
  • Content Calendar Template
  • Content Outline Template
  • Software Stack
  • Chat GPT Booklet

In today’s digital age, an effective social media strategy isn’t just optional -it’s essential.

Learn how to navigate the ever-changing landscape of social platforms to maximize your reach and drive real business results. Enroll now and take the first step towards understanding the secret sauce of social media.

Here's How It Works

Frequently Asked Questions

If you dont have it, your competition will. Customer service starts with online impression, and its the easiest way to build trust with your customers.

 

Designed for anyone who wants to learn the fundamentals of social media. It is tailored to business owners, or small businesses that have a social media employee or contracted worker.

  • Small Business Owners
  • Social Media Interns
  • Social Media Managers 
  • Aspiring Social Media Managers 
  • Internal Social Media Teams

After working with over 100 business in the last 5 years, we’ve gained valuable insight and experience. We know hiring a team like ours isn’t in everyones budget so this is our way of giving back and expanding our reach. 

We cover the fundamentals of social media marketing, from the perspective of Rose & Crown. How we personally managed accounts as an agency, and all the little tips and tricks that come along with years of experience.

That depends on you or the person you are buying this course for. If you apply the lessons in your digital strategy consistently, we typically see results within 60-90 days. If you stick with it, your online reach will change the way you do business within 6-12 months. 

No, the course does not come with additional support. It is meant to be self-guided and paced. If you have any questions, you can ask our private discord group where our community will answer your questions.

Yes! If you apply the lessons learned in the course consistently on your social media accounts  and do not see any improvements within 90 days, we will give you your entire payment back. Check out our policy here for more details.

You will have access to your log-in portal for one year. As an annual subscription, you get access to all courses, private consulting recordings and exclusive videos within the membership.

STOp wasting money on agencies!

Our mission is to put the power of marketing back in your hands. We’re here to equip you or your in-house team with the skills and knowledge they need to drive results. No more agency overhead, no more empty promises – you’ll have the keys to marketing success right at your fingertips.

Enroll Now

Train you or your employees to do exactly what we do.
$ 152
  • 12 Chapters
  • 83 Lessons + Videos
  • Recap Quizzes
  • Members Only Q&A Board
  • Content Calendar Template
  • Content Outline Template
  • Software Stack
  • Chat GPT Booklet

you can expect...

→ Your posts to reach the right audience

→ A step-by-step process to follow

→ Social Media for your business to feel simple

→ Your social media intern to thrive

→ Your business to get the recognition it deserves

Not sold on on the course? Download our free guide instead

An email is all we need

Did we mention...?

100%
money baCK
guarantee

How it works

We've done the work so you don't have to

After working with over 100 business in the last 6 years, we’ve gained valuable insight and experience. We know hiring a team like ours isn’t in everyones budget so this is our way of giving back and expanding our reach. 

Enroll Now

Train you or your employees to do exactly what we do.
$ 152
  • 12 Chapters
  • 83 Lessons + Videos
  • Recap Quizzes
  • Members Only Q&A Board
  • Content Calendar Template
  • Content Outline Template
  • Software Stack
  • Chat GPT Booklet
Rose & Crown is a boutique marketing team based in Santa Barbara, CA offering all-inclusive, strategic marketing solutions with an emphasis on branding and design. Delivering results you’d expect from a large corporate agency with the playfulness and persona touch of a tight knit team.

A marketing team unlike the rest.

We are boutique marketing team based in Santa Barbara, CA offering all-inclusive, strategic marketing solutions with an emphasis on branding and design. Delivering results you’d expect from a large corporate agency with the playfulness and personal touch of a tight knit team.