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Real Estate SEO expert

Becoming a trusted and successful realtor requires skill and a future-proof marketing strategy.

This is why more and more realtors are starting to lean towards fleshing out comprehensive SEO campaigns. (becoming real estate SEO expert) To do this the right way, it’s important to understand what works and what doesn’t for your campaign. Here are the three most important tips for realtors to rank in Google.

1) Emphasize Local Keywords

What keywords are your targeting as a realtor?

There is nothing worse than going after larger keywords such as “best realtor” when you are never going to rank for them. Instead, you want to focus on specific areas where you work. 

For example, a realtor in New York is going to want to go after keywords such as “the best realtor in Harlem” or “the top realtor in East Village” because these are going to generate hyper-focused leads that are ready to go with a local realtor. 

2) Focus on a Mobile-Friendly Website 

Is your website easy to use on a tablet or smartphone? 

If not, you are going to have a terrible time ranking and the leads will continue to bounce away as soon as they enter. A good-quality website is going to make a solid first impression and it has to be on your mind as a realtor. Plus, even if a lead does come to your website, you want to make sure they trust your authority and a horrible website won’t have that impact.

3) Integrate and Sync All Online Assets

Let’s assume you have a Facebook account, a public realtor account, Instagram, Twitter, and more. It’s essential to start integrating all of these assets into one using your main website. This website has to act as a portal to draw in leads and that can be done by integrating everything onto this asset.

Over time, this is going to help boost your traffic numbers and will help you rank on Google. A lot of realtors don’t do this and that is what holds them back because their assets are scattered all over the place. If you aren’t syncing them into one, a lot of leads will slip away before they get the opportunity to enter your online sales funnel. 

Final Thoughts 

By implementing these tips, you are going to see an influx of targeted leads that will continue to generate profit. With the help of a trusted real estate SEO expert, it’s possible to see incredible results and push your setup to the next level.

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