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SEM & PPC Specialist

Become a Preferred Contractor

We are looking for an experienced and knowledgeable Search Engine Marketing Specialist to join our team. The ideal candidate will be able to execute web marketing, web analytics, content strategy planning, link building, and keyword strategy. As we expand, we are looking to add individuals with extensive technical expertise, who can work alongside a team and independently to help Rose & Crown continue its growth in a variety of different industries.

Who We are

Rose & Crown is a local Santa Barbara startup that excels in connecting businesses with clients through online marketing. We believe online marketing is a proven and unmatched tool that draws in old and new clients to grow businesses. We strive to cultivate clear communication, trust, and understanding with everyone we work with. It’s our vision to help companies that we believe in grow through personalized online marketing strategies that are community driven, further supporting the environments we want to live and work in. With this vision as our guiding beckon, we strive to redefine the way small business owners align to their clients and their community, leveraging online marketing in a way never believed possible.

SEM & PPC Specialist

Job Description

At Rose & Crown we strive to be client centric and place value on delivering services that go above and beyond their expectations. To help us continue to grow and refine our offerings, we’re in search of an experienced SEM & PPC Specialist to execute various responsibilities. As a SEM Manager you will be responsible for planning, implementing and managing our SEM strategy for our various clients. As online presence is extremely important for the success of businesses, your position will play a huge role in driving our business’ growth and success, as well as that of our clients.

Objectives

  • Research the market, industry, and budget before a client campaign starts. 
  • Be able to present a clear and concise strategy to the team, including taking ownership of the campaign while it’s running. 
  • Generate weekly analytic reports for campaigns to test the success and viability of strategies being implemented. 
  • Distinguishing the differences between local business campaigns and national brand campaigns.

Responsibilities & Duties

  • Presenting reports to management prior to the start of each campaign. 
  • Running, managing, and reporting during the duration of campaigns. 
  • Funnel creation for leads. 
  • Work towards organic search optimization and ROI maximization. 
  • Regularly perform thorough keywords search. 
  • Monitor redirects, click rate, bounce rate, and other KPIs. 
  • Identify our clients’ buyer persona to better target and identify audiences.

Qualifications & skills

  • 3-5 years of experience as a Search Engine Marketing Specialist or bachelors in related fields (this is a bonus, not a deal breaker). 
  • Experience with web analytics, marketing, and business development. 
  • Experience with A/B testing and other testing metrics. 
  • Ability to analyze data and provide evidence-based recommendations. 
  • Critical thinker with problem solving skills, good time management, and great interpersonal communication skills.

  • Software: 

    • Google Ads
    • Meta/Instagram Ads 
    • Funnel Process  
    • Klavio 
    • Data Studio

Competencies

  • Dedicated to meet the expectations and requirements of clients.
  • Uses time effectively and efficiently. 
  • Can be counted on to meet goals successfully.
  • Persevering attitude that is eager to problem solve.
  • Skilled at managing resources and possesses organizational prowess.
  • Comfortable learning on the fly. 
  • Action oriented with intuitive decision making skills. 
  • Creative with a knack for innovation. 
  • Can shift gears comfortably when dealing with ambiguity.
  • Works well with cross functional teams.
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Request an Interview

Thank you for your interest in becoming a preferred contractor with us! We’re excited to meet you. Please fill out the form below and upload your resume and any documents you feel showcase your skills, and work experience. If it’s a good fit, we’ll be in touch to setup an interview.

A marketing team unlike the rest.

We are boutique marketing team based in Santa Barbara, CA offering all-inclusive, strategic marketing solutions with an emphasis on branding and design. Delivering results you’d expect from a large corporate agency with the playfulness and persona touch of a tight knit team.

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By following the guidelines outlined in this manual, you’ll be well-equipped to build a successful social media presence for your small business.

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Rose & Crown is a boutique marketing team based in Santa Barbara, CA offering all-inclusive, strategic marketing solutions with an emphasis on branding and design. Delivering results you’d expect from a large corporate agency with the playfulness and persona touch of a tight knit team.

CLICK TO COMPLETE DOWNLOAD

We at Rose & Crown hope you find this enriching. Above all else, we want to empower all business owners to have the confidence to leverage social media. If done correctly, you can scale your business in ways that are unbelievable.

Enjoy!