Email Marketing

Reach your target audience directly with the right message

Despite the rise of mobile messengers and chat applications, email marketing remains the most powerful digital marketing tactic for generating and converting leads. Studies reveal that nearly 61% of consumers across age groups and genders prefer brand interactions via email marketing.

Santa Barbara Email Marketing

The Rose & Crown Process

Strategize

Design

Implement

Track

The Power of Simplicity

One of email marketing’s greatest strengths is its simplicity. It has become an effective way for businesses to build awareness, generate leads, and drive brand engagement. Keep your email messages short, concise, and to the point to meet subscribers’ expectations.

Retarget and Retain Your Audience

With email marketing, you can send messages to those who have opted-in to your email list. Email newsletters, on the other hand, can reach any member of your email database, making them an invaluable tool for customer retention. Email newsletters generate 40 times more revenue per email marketing dollar than email campaigns.

A Rapidly Growing Industry

The email newsletter industry is experiencing exponential growth. Valued at $1.83 trillion in 2016, this figure is expected to increase to $2.52 trillion by 2022, making email newsletters one of the most lucrative digital marketing channels.

Combine with Social Media

Encourage email subscribers to reply with their comments, feedback, or suggestions. Offer special incentives like subscriber-only discounts to participate in email marketing campaigns. Interactive email communication helps build a strong customer base.

Enrich Your Content and Create Value

Successful email marketing campaigns focus on providing value to subscribers. To build trust and encourage subscribers to open your emails, always prioritize delivering value. Make sure your content is relevant to their interests and goals, and deliver on your promises.

Metrics for Measuring Campaign Performance

We assess each email marketing campaign’s success using metrics such as open rate, click through rate, conversions, unsubcribers, spam, and bounce rate. We use various software tools like Google Analytics and AHREFS to measure your rankings and organic search traffic. Additionally, we can track leads from calls and contact forms as part of our service package.

A marketing team unlike the rest.

We are boutique marketing team based in Santa Barbara, CA offering all-inclusive, strategic marketing solutions with an emphasis on branding and design. Delivering results you’d expect from a large corporate agency with the playfulness and personal touch of a tight knit team.

Rose & Crown is a boutique marketing team based in Santa Barbara, CA offering all-inclusive, strategic marketing solutions with an emphasis on branding and design. Delivering results you’d expect from a large corporate agency with the playfulness and persona touch of a tight knit team.