Despite the rise of mobile messengers and chat applications, email marketing remains the most powerful digital marketing tactic for generating and converting leads. Studies reveal that nearly 61% of consumers across age groups and genders prefer brand interactions via email marketing.
One of email marketing’s greatest strengths is its simplicity. It has become an effective way for businesses to build awareness, generate leads, and drive brand engagement. Keep your email messages short, concise, and to the point to meet subscribers’ expectations.
With email marketing, you can send messages to those who have opted-in to your email list. Email newsletters, on the other hand, can reach any member of your email database, making them an invaluable tool for customer retention. Email newsletters generate 40 times more revenue per email marketing dollar than email campaigns.
The email newsletter industry is experiencing exponential growth. Valued at $1.83 trillion in 2016, this figure is expected to increase to $2.52 trillion by 2022, making email newsletters one of the most lucrative digital marketing channels.
Encourage email subscribers to reply with their comments, feedback, or suggestions. Offer special incentives like subscriber-only discounts to participate in email marketing campaigns. Interactive email communication helps build a strong customer base.
Successful email marketing campaigns focus on providing value to subscribers. To build trust and encourage subscribers to open your emails, always prioritize delivering value. Make sure your content is relevant to their interests and goals, and deliver on your promises.
We assess each email marketing campaign’s success using metrics such as open rate, click through rate, conversions, unsubcribers, spam, and bounce rate. We use various software tools like Google Analytics and AHREFS to measure your rankings and organic search traffic. Additionally, we can track leads from calls and contact forms as part of our service package.
