When it comes to generating and converting leads, the most powerful digital marketing tactic is email marketing.
One of email’s greatest strengths is its simplicity, and email marketing has become a highly effective way for businesses to build awareness, generate leads and drive brand engagement.
Pro tip: Make it short and sweet. Create email messages that are short and to the point – email subscribers expect email messages to be brief, with email newsletters being crisp summaries of your business.
With email marketing, you can send email messages to those who have opted-in to your email list. With email newsletters, on the other hand, you are not restricted to merely emailing specific leads or followers – rather, any member of your email database can read and receive your email newsletter at any time.
In fact, email newsletters are one of the most widely utilized email marketing tools for customer retention and generate a staggering 40 times more revenue per email marketing dollar than email campaigns.
The email newsletter industry is growing at an exponential rate. In 2016, email newsletters accounted for $1.83 trillion in email revenues worldwide. By 2022, this value will increase to $2.52 trillion . This makes email newsletters and email marketing one of the most lucrative digital marketing channels
Encourage email subscribers to reply to email messages with their comments, feedback or suggestions. Offer them something special – like a discount just for email subscribers – if they participate in an email marketing campaign. Making email communication interactive will allow your business to get more involved with your customers and help develop a strong customer base.
Email marketing has become one of the most effective ways to engage with your audience. It is a low-cost, high-impact way to stay in touch with your community and keep them up to date on new developments. Successful email marketing campaigns have a few things in common: They operate on the idea of providing value to their subscribers.
1. Email Marketing Should be About Providing Value First and Foremost In order to gain their trust and get subscribers to open your emails in the first place, you should be providing them with value. Any time you send an email, make it worth their while to actually open. This is why we call it ’email marketing’ and not ‘advertising’.
2. Tell Them What They Can Expect From Your Email. A great way to make the emails you send even more trustworthy is to tell your audience what they can expect from it in advance. Tell them that a particular email will be about something specific and then make sure that your delivery lives up to those expectations.
3. Make Sure Your Content is Relevant to Their Interests and Goals. Not everyone on your list may be interested in your business. If you are sending an email to a large audience, break down the numbers into segments that are more easily digestible. Limit the amount of information you provide at once and make sure it is highly relevant to their interests and goals.
4. Make Sure You Deliver on Your Promises. It can be easy to forget you have a huge email list and let it just sit there. Don’t do this. There’s nothing worse than making people expect one thing, and then not delivering on it. If you aren’t going to use your email marketing in a timely manner, don’t bother with an email marketing campaign at all.
5. Try to Avoid ‘Mass Mailing’ Your Content All at Once. Try sending it out in packages, you want to avoid giving the impression that you sent your content out in bulk because this is exactly what subscribers will think if they don’t open any of your emails for a long time after signing up.
– Email is an interactive format that offers better engagement opportunities compared to non-interactive formats like SMS or social media posts.
– People have email on their mobile phones and computers. It is a convenient, easy way to consume content.
– Email newsletters are crucial for email campaigns as they help deliver email messages more effectively through an email newsletter platform that gives you access to email segmentation and analytics tools.
The number of new leads created, the level of organic traffic from major search engines – such as Bing and Google – and your selected keyword rankings, are three of the main measures of success we use to assess each SEO campaign. We use various different types of software that help us measure your rankings. To measure the amount of new traffic generated from organic search, and not paid adverts, we use Google Analytics and AHREFS. We can also track things like the number of incoming leads directly coming from calls and contact forms. These are all things that we can include in our service package that you can choose from.
