3. Make Sure Your Content is Relevant to Their Interests and Goals. Not everyone on your list may be interested in your business. If you are sending an email to a large audience, break down the numbers into segments that are more easily digestible. Limit the amount of information you provide at once and make sure it is highly relevant to their interests and goals.
4. Make Sure You Deliver on Your Promises. It can be easy to forget you have a huge email list and let it just sit there. Don’t do this. There’s nothing worse than making people expect one thing, and then not delivering on it. If you aren’t going to use your email marketing in a timely manner, don’t bother with an email marketing campaign at all.
5. Try to Avoid ‘Mass Mailing’ Your Content All at Once. Try sending it out in packages, you want to avoid giving the impression that you sent your content out in bulk because this is exactly what subscribers will think if they don’t open any of your emails for a long time after signing up.