Email Marketing Manager

Become a Preferred Contractor

We’re looking for an experienced and versatile email marketing manager who’s eager to understand our clients, while building awareness of how our services can align with their vision. The ideal candidate has experience in developing and executing email marketing campaigns. As we expand, we are looking to add individuals with extensive technical expertise, who can work alongside a team and independently to help Rose & Crown continue its growth in a variety of different industries.

Who We are

Rose & Crown is a local Santa Barbara startup that excels in connecting businesses with clients through online marketing. We believe online marketing is a proven and unmatched tool that draws in old and new clients to grow businesses. We strive to cultivate clear communication, trust, and understanding with everyone we work with. It’s our vision to help companies that we believe in grow through personalized online marketing strategies that are community driven, further supporting the environments we want to live and work in. With this vision as our guiding beckon, we strive to redefine the way small business owners align to their clients and their community, leveraging online marketing in a way never believed possible.

Email Marketing Manager

Job Description

At Rose & Crown we strive to be client centric and place value on delivering services that go above and beyond their expectations. To help us continue to grow and refine our offerings, we’re in search of an experienced email marketing manager to execute various responsibilities. Your main duties would include strategizing, creating, and running email campaigns end-to-end, managing email databases, and analytics. If you’re interested in fostering customer relationships and generating innovative business ideas to increase sales for our clients, we think you’d be a good fit. As an Email marketing manager, your role is to reach customers through email campaigns and cover multiple touch points to ensure they stay top of mind.

Objectives

  • Establish positioning and develop email marketing flows and campaigns with specific objectives across different channels and segments.
  • Lead the execution of email marketing campaigns from start to finish, leveraging internal support and driving collaboration.
  • Analyze insights, consumer trends, market analysis, and best marketing practices to build successful email strategies.

Responsibilities & Duties

  • Identify target audience and segment customers.
  • Design and implement direct email marketing campaigns.
  • Proofread emails for clarity, grammar, and spelling.
  • Ensure mobile-friendly email templates.
  • Upgrade email templates using graphics and dynamic content.
  • Analyze campaign performance and suggest improvements.
  • Ensure emails follow brand standards and best practices.

Qualifications & skills

  • Bachelor’s degree in marketing, business or related field (This is a bonus, not a deal breaker
  • Should have experience strategizing, creating, and running email marketing campaigns with a showcase of past work. 
  • Should understand opt-in’s, funnels, flows vs campaigns, client segments, A/B testing, triggers, and UTM tracking.
  • Know how to read analytics and pivot to improve scores.
  • Organized and creative while understanding how to balance graphics with content and colors. 
  • Be able to work closely with copywriting and graphics and have a proficient understanding of both.

Software:

  • Klaviyo, Flodesk and/or other email client platforms
  • Canva / photoshop / adobe

Competencies

  • Dedicated to meet the expectations and requirements of clients.
  • Uses time effectively and efficiently. 
  • Can be counted on to meet goals successfully.
  • Persevering attitude that is eager to problem solve.
  • Skilled at managing resources and possesses organizational prowess.
  • Comfortable learning on the fly. 
  • Action oriented with intuitive decision making skills. 
  • Creative with a knack for innovation. 
  • Can shift gears comfortably when dealing with ambiguity.
  • Works well with cross functional teams.

Compensation: Pay is hourly $35-$50 depending on experience and efficiency.

Request an Interview

Thank you for your interest in becoming a preferred contractor with us! We’re excited to meet you. Please fill out the form below and upload your resume and any documents you feel showcase your skills, and work experience. If it’s a good fit, we’ll be in touch to setup an interview.

A marketing team unlike the rest.

We are boutique marketing team based in Santa Barbara, CA offering all-inclusive, strategic marketing solutions with an emphasis on branding and design. Delivering results you’d expect from a large corporate agency with the playfulness and personal touch of a tight knit team.

81 lessons designed to train you how to do what we do.

Rose & Crown is a boutique marketing team based in Santa Barbara, CA offering all-inclusive, strategic marketing solutions with an emphasis on branding and design. Delivering results you’d expect from a large corporate agency with the playfulness and persona touch of a tight knit team.