The first element that matters a lot with lead generation websites would be lead generation forms. These forms are designed to help prospective leads take action when it is time to sign up. They fill out key information such as their name, e-mail address, phone number, and/or anything else that’s relevant to the service.
Your word choice is going to matter a lot as a contractor. Something as simple as “Call Now!” or “Click Here for more!” is going to ensure clients know it’s time to take action.
While it may seem unnecessary, various studies have shown how this has a subconscious impact on a lead’s decision-making process. They are more likely to do as they are told when call-to-actions are appropriately placed on the site.
Imagine a funnel and how it would direct fluid towards its intended target. The same method applies to a lead generation website. As soon as the lead enters your website, they need to be directed or funneled towards the sales page or contact page depending on how it is set up. The goal is not to generate leads but to also convert them into clients. This is only possible when your lead generation website has a proper, well-thought-out sales funnel.
When it comes to the best lead generation websites for contractors, these are the elements that are going to matter the most. For those wanting to build a strong website that is going to help convert traffic, it’s time to sit down with a qualified specialist to learn more about your options. A lead generation website is the way to go as long as you build it the right way.